News, Accidents, Robberies & Incidents | National SA News | SABC
4 Jun 2018, Cape Town: Today, Monday 4th June 2018 is the first day of A New Look for SABC News.
SABC News personnel led by Group Executive of News and Current Affairs Phathiswa Magopeni put in the final touches to the re-branding of the division.
In line with keeping up with the fast evolution of News, SABC News has undertaken a complete overhaul – this through the re-imagining and re-branding across all its platforms.
The bold move seeks to ensure that the News division of the public broadcaster will be a premium source of News in South Africa and the continent.
Group Executive of News and Current Affairs Phathiswa Magopeni says the process of re-branding the News division will ensure that SABC maintains its mandate as a public broadcaster and will be the voice of the people.
Magopeni describes this initiative as a considered back to basics approach. “It’s the News content that we are focusing on, what that means is that across our platforms, our people that consume the news have to have the same experience….. In terms of tone and quality – Its got to be the same.”